Success Story - Kim Simmonds
How Law 365 Uncovered More Than £600,000 in Additional Profit in 12 Months
Kim had built two successful businesses, but despite generating around £3 million in combined revenue, profitability wasn't where it needed to be. Law 365 had been stuck at the same revenue level for three years, and Kim couldn't see how to take the businesses to the next level.
Now Kim has identified and realised more than £600,000 in additional profit across the two businesses. Law 365 now makes more profit in a month than it previously made in a year, giving Kim the confidence, clarity and structure to grow the businesses further.
"I found £600,000 worth of cost savings between the two businesses.
I feel like I've got everything in the right place now. It's given me the feeling that I can do this."
Kim Simmonds
CEO & Founder, Law 365
From a successful business to a more profitable one
How Kim moved beyond a three-year revenue plateau, transformed profitability and found a clearer route to growth.
Kim had built Law 365 into a successful law firm, reaching approximately £1.5 million in revenue within its first few years. But despite continuing to win work and grow the business, something wasn't adding up.
No matter what she did, or how hard everyone worked, profitability wasn't where it needed to be.
For around three years, revenue had remained stuck at roughly the same level. Kim wanted to take the business to £3 million and beyond, but previous advice from business coaches hadn't given her the practical, sector-specific guidance she needed.
She knew there were opportunities to improve the way the business operated, but needed to understand exactly where money was being lost and what needed to change.
Working with John gave her a different perspective. By taking a helicopter view of both businesses, they identified significant unnecessary costs and opportunities to improve profitability.
The result was more than £600,000 in additional profit identified and realised across Law 365 and her second business, Cloud Contracts 365, within weeks.
And the transformation has gone further. Kim now makes more profit in a month at Law 365 than she previously made in an entire year.
As Kim puts it:
“I found £600,000 worth of cost savings between the two businesses.”
“I feel like I've got everything in the right place now.”
“It's given me the feeling that I can do this.”
The results
• £600,000+ additional profit identified and realised across two businesses within weeks.
• A dramatic improvement in profitability, with Law 365 now generating more profit in a month than it previously generated in a year.
• A three-year revenue plateau challenged, giving Kim a clearer route towards her growth ambitions.
• Greater control and confidence, with a more structured approach to running and developing the businesses.
• A clearer marketing strategy, built around understanding the ideal client and communicating in a way that resonates with them.
"I found £600,000 worth of cost savings between the two businesses."
Watch Kim explain how she transformed profitability
Kim explains how she had reached a point where revenue was growing only marginally, while profitability remained a constant frustration.
She describes how looking at the businesses from a different perspective helped identify significant cost-saving opportunities, release cash and turn the financial position around.
She also talks about the change in her own confidence and why she now believes much bigger growth is possible.
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Revenue was growing, but profit wasn't.
When Kim started working with John, Law 365 had reached around £1.5 million in revenue. It had grown quickly in its early years, but progress had slowed.
For approximately three years, the business had been stuck around the same revenue level.
Kim had ambitions to double the business, but she couldn't understand why the financial performance wasn't reflecting the work going into it.
There were questions around the cost base, the structure of the team, how efficiently people were being used, and whether services were priced appropriately.
As Kim explained:
“The biggest challenge was profitability of the business. So we were doing well for revenue, but not profit.”
She had worked with other business coaches, but much of the advice was generic. Suggestions such as building a sales engine didn't give her the specific guidance she needed to make changes in a law firm.
She wanted someone who understood the sector and could help her work through the practical commercial challenges.
A different perspective on the business.
Kim found John's approach refreshing because it wasn't simply about generating more revenue.
The process started by understanding where the businesses were, what Kim wanted to achieve and what was getting in the way.
They looked at the financial numbers, the previous performance of the businesses, the way they were structured and where opportunities existed to improve profitability.
This gave Kim a much clearer view of what was happening and, importantly, where to focus her attention.
As she described it:
“You actually found me an amazing way to look at business from a helicopter view.”
"You actually found me an amazing way to look at business from a helicopter view."
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Finding the profit that was being missed.
One of the biggest breakthroughs came from looking closely at costs and identifying expenditure that was no longer necessary for the businesses at their current stage.
By reviewing the structure and challenging how things were being done, Kim identified more than £600,000 in cost savings across the two businesses.
These weren't simply theoretical opportunities. Kim confirmed that the savings translated into additional realised profit.
The improvement gave the businesses the financial breathing space they needed and helped turn around a position where profitability had been a major concern.
Getting clearer about marketing and clients.
The work wasn't limited to the financial side.
Kim also developed a much clearer understanding of who the businesses wanted to attract, where those clients could be found and how to communicate with them.
She described this as the first time in ten years of running the business that she had properly worked through a marketing plan in this way.
Previously, the approach had been more about explaining the legal services offered. The work helped her think differently, putting the needs, interests and motivations of the client at the centre of the message.
It was a shift from simply saying what the business did to understanding why the right clients should choose it.
"I feel like I've got everything in the right place now."
Confidence to grow and expand
More structure, confidence and control.
For Kim, one of the most valuable changes was having a clearer structure and direction.
She runs two businesses, and the process helped her step back from the minutiae and concentrate on the activities that make the biggest difference.
She became better able to delegate and manage the things that didn't need her direct attention.
It also changed how she viewed her own capabilities as a business owner.
Kim had previously experienced imposter syndrome and sometimes held back from pursuing bigger ambitions. Having a clearer plan and understanding what needed to happen gave her renewed confidence.
As she put it:
“I don't have it anymore. I feel like a new lease of life now with Law 365.”
What does the future look like?
Before working with John, Kim hoped that the business might double in size over three or four years.
Now, she sees much greater possibilities.
She believes there is a formula to follow and that doubling, tripling or even growing the business fivefold is achievable.
She is also clear that the value isn't just about growth. It's about understanding her role, running the business more effectively and having the confidence to enjoy the journey.
As Kim explains:
“Now I've met you, I'm like, there's a formula with this. Now I actually believe that we can 2x or 3x or 5x the business.”
What Kim says about working with John.
Kim describes the relationship as a combination of strategic advice, practical guidance, structure and accountability.
She also appreciates the fact that the process is adapted to the individual business owner rather than following a generic approach.
In her words:
“Having you is almost like having a ghost business partner.”
She says the process has given her direction, helped her learn more about running a business and made the journey more enjoyable.
Without that support, she believes progress would have been slower, more painful and less structured.
"Having you is almost like having a ghost business partner."
The Full Interview With Kim Simmonds, Law 365
In this full interview, Kim talks openly about the challenges of building and running Law 365, why she had reached a point where revenue growth wasn't translating into the profitability she wanted, and what changed when she started taking a more strategic view of the business.
She also explains how the process helped her understand her numbers, improve her marketing, build confidence and see a much bigger future for both businesses.
One of the most telling things she says is:
“I feel like I've got everything in the right place now that's working in the right way that I can push a boulder that's actually going to move somewhere.”
"I don't have imposter syndrome anymore."
Want to improve the profitability of your business?
You don't necessarily need more clients, more people or longer working hours to make your business more profitable.
Sometimes the biggest opportunities are already there, hidden in the way the business operates.
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"It's given me the feeling that I can do this."
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1: What was the biggest challenge in your business before working with John?
The biggest challenge was profitability. We were doing well in terms of revenue, but not profit.
I was really stuck at a certain revenue level. We'd been there for about three years. We were always doing a little bit better, but not by the hundreds of thousands of pounds I wanted to see.
I was always looking at the profitability and asking myself, "Why are we still not profitable?"
There were inefficiencies in the business. I wanted to understand whether we had the right people in the right roles, whether we were pricing our services properly and whether our general costs and overheads were appropriate for the size of the business.
2: What made you decide to work with John?
I'd seen John's marketing on LinkedIn, and he got in touch.
What interested me was that he worked specifically with law firms. I'd worked with other business coaches before, but they were generalists. They didn't necessarily understand the particular challenges of running a law firm.
It's difficult to take generic business advice and apply it to a law firm, its lawyers and its clients. I wanted something much more specific.
I'd reached a point where I wanted to take the business from around £1.5 million to £3 million, but I didn't know how to make that happen.
3: What was the experience of working together like?
The process is structured. It starts by looking at where you are, what you want to achieve and what might be holding you back.
We looked at the financial numbers and the previous performance of the businesses, and then started building a practical plan.
John helped me take a helicopter view of the business. Rather than getting caught up in the day-to-day, I could see where the opportunities were and what needed to change.
4: What were the biggest results?
Between the two businesses, I found £600,000 worth of cost savings.
These were costs that we didn't need anymore at the stage the businesses had reached. Identifying them and making those changes had a huge impact on profitability.
It gave us the cash and the breathing space to turn things around.
I can now happily say that the profitability position is looking incredibly healthy.
5: Did anything change beyond the financial results?
Yes. We worked on the structure of the businesses and how I spent my time.
The process helped me get out of the minutiae and concentrate on the things that really move the dial. I can delegate and manage the things that don't need my direct attention.
We also worked on marketing. It was the first time in ten years of running the business that I'd properly worked through a marketing plan in this way.
I hadn't really understood our ideal client in enough detail, where they spend their time, what they're interested in and how we should speak to them.
It changed the way I thought about marketing. Instead of simply saying, "We're lawyers and this is the service we provide", we started thinking much more about the client.
6: How has the experience affected your confidence?
It's given me a lot more confidence.
Before, I had quite a lot of imposter syndrome. I sometimes held back from setting bigger goals because I wasn't sure I could achieve them.
Now I feel like I've got everything in the right place and working in the right way.
Before, I might have said it would be great if we could double the business in three or four years. Now I believe we can double, triple or even grow it fivefold.
There's a formula to follow, and I feel like I can do this.
7: What would you say to someone considering working with John?
If you're in a law firm and you're struggling to get to the next level of growth, I'd recommend working with John.
You need somebody who understands how the sector operates and can guide you through the challenges.
It's about wanting to grow, taking the business to the next level and creating a life where you can enjoy what you're doing
8: How would you describe working with John?
It's been hugely comforting and rewarding.
Having John is almost like having a ghost business partner. There's the banter, the conversations, the structure and the direction.
Without that, I think the journey would have been slower, more painful and less fun.
The Full Interview
With Kim Simmonds
"I found £600,000 worth of cost savings between the two businesses.
I feel like I've got everything in the right place now. It's given me the feeling that I can do this."
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